Dr Monica Lascar and her team transform lives at New Model Medicine through a holistic approach to medical and emotional problems. With their focus on nutrition, exercise, sleep and relaxation they provide personalised solutions for women. To reflect this we created a visual identity that was both professional and reassuring. We designed a soft, calm logo and neutral livery that transferred across all brand materials and enabled us to build a simple, engaging, easy-to-use customer website that represents everything the clinic can offer its patients.
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