Royal Air Force

The airborne defence service in the UK
Writing, editing and design of recruitment materials and prospectuses

Being asked to completely overhaul key recruitment materials for the Royal Air Force is an opportunity to relish. Working directly with the RAF marketing team of serving officers we wrote, designed, edited and printed glossy, impactful recruitment guides for apprentices, engineers, reserves, and parents of new recruits. In each instance the existing materials were tired, uninspiring and lacking a cohesive style so we collated all previous marketing pieces, interviews and source material, re-wrote, updated and edited them and created dramatic new design templates that delivered an attractive, consistent suite of marketing pieces reflecting the modern RAF and its personnel.

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