RAF
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The Royal Air Force
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Project
Recruitment materials and prospectuses.
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Our Role
Working directly with the RAF marketing team of serving officers we wrote, designed, edited and printed glossy, impactful recruitment guides aimed at 3 different sectors (apprentices, engineers and reserves) alongside a guide for parents of new recruits. In each instance we collated previous marketing pieces, interviews and disparate source material, re-wrote and edited it into a consistent style, and created new design templates in order to deliver an updated, attractive, consistent suite of marketing pieces that reflect the modern RAF and its personnel.