RAF

• The Royal Air Force

• Project

  Recruitment materials and prospectuses.

• Our Role

  Working directly with the RAF marketing team of serving officers we wrote, designed, edited and printed glossy, impactful recruitment guides aimed at 3 different sectors (apprentices, engineers and reserves) alongside a guide for parents of new recruits. In each instance we collated previous marketing pieces, interviews and disparate source material, re-wrote and edited it into a consistent style, and created new design templates in order to deliver an updated, attractive, consistent suite of marketing pieces that reflect the modern RAF and its personnel.